What's worse here?  The suckers that buy these things, or the people that make them?  Maybe that question of "what's worse", can be something a buddhist can meditate on.  Kind of like the chicken before the egg thing.  But really the people the buy these things?  They must, because come on just like P.T Barnum used to say "sucker born every minute".  Ephman ain't no sucka!  And he's here to protect ya!